Writing Your LinkedIn Profile: First Person vs. Third Person

When crafting your LinkedIn profile description, you may wonder whether to use the first or third person. Choosing between these two styles can significantly impact how your profile reads and connects with potential employers, clients, and professional networks. In this article, we'll explore the pros and cons of both approaches and provide guidance on which style is best for your needs.

The Benefits of First Person

First Person: When writing your LinkedIn profile, using the first person creates a more personal and engaging tone. It allows you to directly communicate with visitors, express your personality, and highlight your achievements in a more authentic way. This approach can help you stand out and build a stronger connection with your audience.

Making Your Profile Personal and Engaging

Using the first person can:

Create a relatable connection: By using "I" and "me," you make your profile feel more like a personal story, which can help visitors connect on an emotional level. Highlight achievements: First person allows you to emphasize your accomplishments in a more direct and impactful way. Showcase your personality: Your unique voice and style can shine through, helping you differentiate yourself from other profiles. Build trust: People are more likely to trust your candid and genuine writing style, which can lead to stronger professional relationships.

When to Use Third Person

Third Person: While first person is generally preferred, there are situations where using the third person can be more appropriate. This style can lend a more formal and professional tone, which might be beneficial in certain circumstances.

Situations for Using Third Person

Here are some scenarios where third person might be the better choice:

Representing a brand: If you are creating a profile for a brand or company, third person can convey a more consistent and formal tone. Very formal industries: In highly regulated or traditional industries, a more formal approach might be preferred to maintain a professional image. High-level executives: Executives and high-level professionals might opt for a more authoritative third-person tone to establish themselves as thought leaders or experts in their field.

Key Considerations for Your Profile Description

Before deciding on a style for your LinkedIn profile, consider the following:

Your daily communication style: Do you naturally speak in the first person or third person? This can influence your choice. Your role and responsibilities: If you are in a leadership or senior position that requires a formal image, third person might be more appropriate. How you want people to perceive you: Do you want to appear approachable and relatable, or more formal and authoritative? Your target audience: Consider who your profile is aimed at and which style will connect better with your network.

Consistency and Style Guidelines

No matter which style you choose, consistency is key. Make sure your writing style remains consistent throughout your LinkedIn profile. Avoid switching between first and third person to maintain a cohesive and professional image.

For example:

First person: As a dedicated strategist, I focus on driving innovation and growth. I am passionate about technology and always keep up with the latest trends. Third person: A strategic thinker, skilled in driving innovation and growth. Passionate about technology, always staying updated on the latest trends.

Remember, the goal is to create a clear and consistent image that aligns with your personal brand and professional goals. Choose a style that suits your goals and stick to it.

Conclusion

There is no clear "right" or "wrong" answer when it comes to first or third person on LinkedIn. The best approach depends on your personal brand, target audience, and professional environment. By considering the factors discussed in this article, you can make an informed decision that enhances your profile and helps you achieve your networking goals.