Will Deleting an Unapproved Instagram Promotion Result in a Refund?

When you're running ads on Instagram, you might face situations where your campaign is not approved. It's important to understand the implications of this and what you can expect from the platform in such situations. Let's delve deeper into the process and explore whether deleting an unapproved promotion will lead to a refund.

Understanding Instagram Ad Policies

Instagram has a strict policy that governs the approval and execution of sponsored content. If your promotion is not approved after submission, it means that Instagram has not reviewed and accepted your ad for display. Here’s a breakdown of the factors that affect ad approval:

The content adheres to Instagram’s community guidelines and advertising policies. The ad is free of any misleading or potentially harmful content. The ad does not violate the terms and conditions of the platform.

What Happens If the Ad is Not Approved?

If your ad is not approved, the following might occur:

The ad may not be displayed to any audience. You may not be charged for the ad unless it was in the 'processing' stage. Your ad amount might be refunded, provided you don't delete it in the interim.

Refunds for Unapproved Ads

According to Instagram’s policies, in most cases, the ad amount will be refunded if the promotion is not approved. However, there is an important caveat: you must not delete the ad while it is in the process of being reviewed. If you delete the ad during the review period, you will not be eligible for a refund.

When Do I Get the Refund?

The refund process works as follows:

Once the ad is not approved: The funds will be refunded to your account. Before deleting the ad: If you delete the ad while it is still pending review, you will not be eligible for a refund.

Best Practices for Dealing with Unapproved Ads

To ensure you maximize your chances of a refund, follow these best practices:

Stay patient: The review process can take some time, and it’s important not to rush into deletion. Fix the issues: Review the rejection reasons and make the necessary adjustments to your ad content. Contact Support: If you are unsure about the status of your ad, reach out to Instagram support for guidance.

Case Studies: Real-Life Scenarios

Let’s look at a couple of scenarios to illustrate the points discussed:

Scenario 1: You submitted the ad and it went through the review process. If it is not approved and you delete it, you won't receive a refund. Scenario 2: You submitted the ad and it was not approved. If you didn’t delete it and stayed patient, the funds would be refunded to your account.

Frequently Asked Questions (FAQs)

Q1. Can I cancel the ad during the pending review stage?

No, you should avoid canceling the ad during the pending review stage. This is because the ad may be approved, and cancellation could result in a loss of potential revenue.

Q2. Is there any way to check the status of my ad?

Yes, you can check the status of your ad by going to the "Performance" tab in your Instagram Ads Manager. This will give you real-time updates on the approval status.

Q3. What should I do if I receive a rejection notice?

Review the rejection reasons and make the necessary changes. You can resubmit the ad for review and monitor its status.

Conclusion

In conclusion, deleting an unapproved Instagram promotion does not guarantee a refund. However, if you avoid deleting the ad during the review process, you are likely to receive a refund if the ad is not approved. Understanding the platform's policies and best practices will help you navigate these situations effectively.

Remember, patience and a willingness to improve your ad content are key. Always stay in touch with Instagram’s guidelines to ensure your promotions are in compliance and increase your chances of approval.