Why Communication is Considered a Discipline of Applied Social Science

Communication is recognized as a discipline within the realm of applied social science for several compelling reasons. This article delves into the interdisciplinary nature of communication, its focus on human behavior, practical applications, research methodologies, and its impact on society, all of which highlight why communication holds a pivotal position within applied social sciences.

Interdisciplinary Nature of Communication

One of the defining features of communication is its interdisciplinary approach. It draws upon theories and methods from various fields such as sociology, psychology, anthropology, and linguistics. This integration allows communication scholars to understand complex human interactions in diverse social contexts. By merging knowledge from multiple disciplines, communication enhances our ability to dissect and analyze the intricate dynamics of human communication.

Focus on Human Behavior

Applied social sciences prioritize understanding and addressing human behavior and societal issues. Communication is no exception, as it centers on the process of people conveying information, emotions, and ideas. This focus is crucial for comprehending social dynamics, relationships, and group interactions. By studying how individuals communicate, researchers and practitioners can develop effective strategies to foster better understanding and collaboration among different social groups.

Practical Application in Real-World Scenarios

The principles of communication are applied in a multitude of real-world contexts such as organizational communication, public relations, health communication, and intercultural communication. This practical orientation aligns with the goals of applied social sciences, which are to solve societal problems and improve human interactions. For example, in organizational communication, understanding how to effectively disseminate information can enhance team performance and organizational coherence. In public relations, strategies for message framing can influence public opinion and policy outcomes.

Research Methods and Scientific Approach

Communication employs both qualitative and quantitative research methods to study the creation, transmission, and interpretation of messages. This scientific approach mirrors the methodologies used in other applied social sciences. By using rigorous research methods, communication scholars can provide empirical evidence to support their findings and improve the effectiveness of communication strategies. For instance, understanding how different cultural contexts influence message reception can lead to the development of more inclusive and effective communication practices.

Impact on Society and Cultural Relevance

Effective communication is crucial for social change, public policy, and community engagement. By studying communication, researchers and practitioners can develop strategies to influence public opinion, facilitate dialogue, and promote social cohesion. This is especially important in the era of global interconnectedness, where clear and effective communication can bridge cultural divides and foster understanding. Furthermore, communication researchers can help address complex societal issues by developing strategies that promote positive social change.

In summary, communication as an applied social science focuses on understanding and improving the ways in which individuals and groups share information. This focus has a profound impact on behavior and societal outcomes, making communication a vital discipline within the field of applied social sciences.