Twitter Trends for Marketers: Maximizing Engagement and Visibility

As a digital marketing professional, engaging your prospects across all digital platforms they are on is crucial. In 2022, and beyond, Twitter should be a key tool in your arsenal. Understanding where Twitter stands today and where it is headed tomorrow is vital for optimizing your social media campaigns. The COVID-19 pandemic has radically altered the entire marketing and marketing communication landscape, leading to marketers embracing social media and digital channels for engaging their digital-first prospects. It is imperative that you take your brand's Twitter marketing strategy to the next level.

Twitter's Massive Potential in India

India boasts a huge audience of close to 25 million active users on Twitter. This makes it a prime platform for sharing your brand communication. Twitter has already become the go-to digital platform for users to access breaking, trending, and viral content as it happens live in real-time. Marketers are now allocating more advertising money to Twitter from their "news category" advertising media plan. An upcoming Twitter marketing trend is using the platform to address your audience with live feeds of brand and marketing events.

Monitoring Competitor Conversations

In 2022, Twitter will be used more as a trend analysis tool where businesses will continuously monitor conversations of both direct and indirect competitors. Through these conversations, they can gauge how consumers are engaging with and responding to these discussions. By staying informed, businesses can adapt their strategies and ensure their message resonates with the target audience.

Maximizing Engagement with Video Content

A significant trend in 2022 is the increasing use of brands embedding videos in their tweets. Statistics show that tweets with videos attract 10 times more engagement than those without videos. Additionally, when these video-embedded tweets are promoted, they result in a cost-per-engagement savings of almost 50%. This not only increases engagement but also helps in reaching a wider audience. Viral videos can quickly spread awareness and boost brand visibility.

Optimizing Search Results

If you want to improve your search result ranking, what better way than creating and sharing tweets with your relevant product or service keywords and having them appear higher in the search results? Search engine algorithms crawl Twitter for the most relevant and most recent content pertaining to the keywords and key phrases entered into the search bar. By using trending hashtags and embedding your keywords in your tweets, you can significantly enhance your visibility and increase organic search traffic.

By leveraging trends, engaging video content, and strategic keyword use, you can maximize your presence on Twitter and reach your target audience more effectively. Keep an eye on these trends and adapt your strategy to ensure your brand stays at the forefront of digital marketing and communication.