Top Instagram Campaigns and Their Unique Strategies

Instagram is a powerful platform for brands to connect with their audiences, and some of the best campaigns showcase innovative and engaging strategies. In this article, we’ll explore several successful Instagram campaigns from various industries, highlighting the methods that made them stand out.

Red Bull

Red Bull stands out as a prime example of an engaging and dynamic Instagram campaign. Known for its extreme sports and activities, Red Bull’s account features thrilling content that captures the hearts and minds of its followers. This post is a prime example:

Cara Delevingne

Cara Delevingne’s Instagram account is a must-follow for those interested in fashion and modeling. Her sophisticated and elegance style offers a unique glimpse into the fashion industry:

Matador Network

This travel company offers followers a beautiful array of images from around the world, making it a perfect destination for anyone who loves exploring new places:

TravelCountry

TravelCountry is a great example of a small business using Instagram for brand engagement. They run contests to win outdoor adventure clothing, encouraging users to participate and share their experiences:

Hot Topic

Hot Topic also runs innovative contests on Instagram, such as a photo contest/regram hybrid. Entrants can either submit a photo from Comic Con or regram the contest photo if they can’t attend and explain why they should win:

A Closer Look at Successful Instagram Campaigns

Our company, Venueseen, specializes in helping brands connect with their fans through photo campaigns on Instagram and Twitter. We have powered several successful campaigns, including:

Indianapolis Motor Speedway - Indy 500OrBust

Indianapolis Motor Speedway ran a campaign showing their fans’ journey to the Indy 500 race. Over 12,000 photos were submitted, reaching over 50 million people on Instagram and Twitter. We displayed all the campaign photos on a custom gallery and utilized our API to plot a map of the fans’ photos. You can learn more about this campaign on our blog:

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Visit Colorado - #ColoradoMovesMeTo

Visit Colorado ran a campaign to showcase outdoor activities in Colorado. People were invited to share photos with the hashtag #ColoradoMovesMeTo for a chance to win prizes from local outdoor brands. You can view all the campaign photos on their campaign site and learn more about the campaign on our blog:

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ESPN - #98DaysToShine

ESPN ran a campaign over the summer to connect with their fans and show the new face of espnW. Fans could win prizes by sharing photos of their daily challenges, tagged with #98DaysToShine. They integrated an embedded gallery directly onto their site to drive fan engagement:

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In conclusion, these Instagram campaigns demonstrate the power of user-generated content and interactive contests. When done right, they can generate massive engagement and even larger reach. If you are looking to boost your brand’s visibility, consider implementing similar strategies with the help of professionals like Venueseen.