Tools for Monitoring and Tracking Hashtags on Facebook

As a marketing professional with 3seven9, I often have the task of analyzing social media platforms, such as Twitter, Facebook, and forums, to understand the conversations happening online and how we can influence them. 3seven9 uses a powerful social media analytics tool called Radian6 to conduct this type of analysis. Radian6 is designed to search for keywords across various social media platforms, including Facebook, allowing us to track hashtags effectively. In this article, we will explore the capabilities of Radian6 and other tools that can be utilized for hashtag tracking and monitoring.

What is Radian6?

Radian6 is a comprehensive social media analytics tool designed to help businesses and organizations monitor and analyze conversations around specific topics, including hashtags, on various social media platforms. One of the primary functions of Radian6 is to facilitate the search for specific keywords or hashtags across different social networks, allowing users to focus on the data that is most relevant to their analysis. While Radian6 is no longer in active development, it still offers a robust set of features for social media monitoring and management.

How to Use Radian6 for Hashtag Tracking on Facebook

To use Radian6 for tracking hashtags on Facebook, start by setting up a new query. In the Radian6 interface, you can define the keyword or hashtag you want to track. Once you have set the search criteria, Radian6 will collect data on all mentions of that hashtag across various sources, including Facebook, Twitter, blogs, and forums. You can then filter the results to focus solely on Facebook posts. Radian6 provides several useful features to help you analyze the data, including:

Text Analysis: View the actual text of the posts that include the hashtag. Post Count: Get a total number of posts containing the hashtag over a specific period of time. Trend Graph: Analyze the trend of the hashtag over time, visualizing how it has evolved.

In addition to these main features, Radian6 offers many other useful tools for social media analysis, including sentiment analysis, competitor analysis, and influencer identification.

Alternative Tools for Hashtag Tracking on Facebook

While Radian6 is a powerful tool, there are other alternatives that can be used for hashtag tracking on Facebook. These include:

Hootsuite: Hootsuite is a social media management platform that includes a built-in hashtag tracking feature. You can set up a Hashtag Monitor to track specific hashtags across Facebook, Twitter, and other social platforms. Hootsuite also provides real-time notifications, analytics, and scheduling capabilities. Mention: Mention is another social media monitoring tool that allows you to track hashtags on Facebook. It offers a range of features, including automated alerts, keyword analysis, and a dashboard for easy monitoring. Mention also provides detailed analytics on the reach and impact of your tracked hashtags. Brandwatch: Brandwatch is a comprehensive social media monitoring and analytics platform that includes hashtag tracking. It offers advanced features such as real-time monitoring, trend analysis, and social media listening. Brandwatch provides detailed insights into the conversations around your brand and hashtags.

Conclusion

Hashtag tracking and monitoring on Facebook are crucial for understanding the conversations happening around your brand or topic of interest. Tools like Radian6, Hootsuite, Mention, and Brandwatch provide powerful features for analyzing hashtags across various social media platforms. By leveraging these tools, you can gain valuable insights into the engagement, trends, and sentiment surrounding specific hashtags, enabling more informed strategies for social media marketing.

If you need more information or guidance on how to use these tools effectively, feel free to contact me.