The Psychological Landscape of Brexit Supporters and Trumpistas

There are striking parallels between the psychological profiles of Brexit supporters and those of Trump voters. Both groups share a common ground in their right-wing, nationalist, and often nativist ideologies. Their motivations and fears provide a significant insight into why these movements gained so much traction in the Western world.

Commonality of Fear and National Identity

A recurring theme in both voter groups is fear of loss and a desire to conserve what they perceive as their national identity. Whether it is the British feeling that they are "taking back control" or Americans yearning for a past greatness, these emotions drive a sense of urgency and unity among the supporters. The conservative sentiment manifests in the fear that outsiders, including immigrants, are eroding the essence of national and ethnic identity.

The slogan 'Make America Great Again' (MAGA) resonates with a similar sentiment to the "Take back control" campaign in the UK. These phrases evoke a desire for a return to a perceived golden era, where life was simpler and the future was secure. This sentiment is not just about economics but a deeper emotional attachment to a version of the past that seems more authentic and stable.

Experiencing the Paradox of Fear

Fear of loss, a powerful motivator in human psychology, often overrides the hope of gain. Subjects of this fear feel a profound sense of instability and seek stability through radical actions. The example of the London calendar riots stands out as a historical illustration of this phenomenon. Despite the calendar change being a minor and practical issue, the fear of the unknown and the perceived loss of identity instigated violent reactions.

Similarly, Brexit and the rise of Trump offer their supporters a narrative of reclaiming control from perceived external forces. However, this pursuit of stability can paradoxically lead to instability. For instance, Brexit has caused significant economic and political turmoil, while Trump's presidency brought about legislative challenges and international disputes. These outcomes demonstrate how fear-driven movements can have unforeseen and sometimes destructive consequences.

Exploitation of Educational and Ethnic Divisions

The success of these movements can be attributed to a shrewd exploitation of societal divisions. Both Trump and Brexit UK leaders effectively wooed poorly educated voters with promises of a different future. In the US, Trump's appeal to the "forgotten man" resonated with those dissatisfied with traditional politicians. In the UK, the 'Leave' campaign promised to address the concerns of the working class and challenge the political establishment.

A common tactic used by both campaigns was to tap into deep-seated racial and ethnic prejudices. Trump's promise to build a wall and keep out non-citizens played on the fears of many Americans, while the Leave campaign's focus on "driving out" Eastern European immigrants fostered a similar sentiment among the British. This rhetoric often downplayed the very real issues these groups face, such as economic challenges, in favor of a polarizing narrative centered on immigration and control.

The Role of Foreign Influence

The influence of foreign actors, notably Russia, in supporting and influencing both movements further complicates the analysis. In the case of Trump, Russian interference was well-documented, leading to conspiracy theories and investigations. Similarly, the Brexit campaign has faced accusations of Russian support. The use of social media to spread propaganda and sow discord underscores the role of technology in modern political movements.

The lasting impact of these movements is another notable aspect. While Americans have the ability to change their minds and potentially reverse some of the effects of the Trump presidency, the UK is bound by the long-term consequences of Brexit. This includes ongoing trade negotiations, legal changes, and a degree of uncertainty that will persist for years to come.

Conclusion

The psychological underpinnings of Brexit supporters and Trump voters reveal a complex interplay of fear, national identity, and political opportunism. While these movements reflect genuine concerns and the desire for stability, they also highlight the dangers of allowing fear to drive decision-making. As societies grapple with the lasting impacts of these votes, understanding the psychology behind them remains crucial.

Keywords: Brexit, Trump, nationalism, nativism, racism