How to Spot New Market Needs and Trends

I still remember the day when my friend suggested I visit the university gym with a VR machine. At that moment, I was a junior in college and had just met a girl I was deeply attracted to. Her enthusiasm and the promise of free VR experience weren't enough to persuade me out of my initial lukewarm attitude. But she had something special to offer - a girlfriend tag along. The deal was sealed, and we set off to the gym.

Initial Skepticism

When we arrived, there were several TV screens set up with a platform in front of them. Students were lining up to experience the VR for free. I was feeling a mixture of excitement and nervousness. The initial setup didn't look impressive, and my mind was already trying to come up with excuses to leave. But her presence kept me anchored. After a few minutes, it was finally my turn.

Immersive Experience and Struggles

I initially chose a less intense reality to calm my nerves, but I'm a show-off at heart, and I ended up saying, 'Pump it up.' Suddenly, I found myself in a rollercoaster ride in an amusement park. The experience started slowly, allowing me to easily spot mock scenes. But as the speed increased, I couldn't shake off the feeling that it was too real. My heart raced, and my knees shook as I held the handles to stay in place. Repeating to myself that it wasn't real didn't work, and my brain was struggling to process the mixed signals.

Overwhelming but Rewarding Experience

The ride lasted for a few minutes, but it felt like an eternity. When it was over, I removed the headset as quickly as possible, looked around, and saw everyone laughing at me. I was drenched in sweat and shaken by the intensity of the experience. However, as the adrenaline wore off, I couldn't stop thinking about the incredible potential of VR. How many ways could this technology transform our world, and how many people would be as captivated as I was?

Observation and Opportunity

That moment of intense immersion marked a pivotal shift in my perspective. I began paying more attention to emerging technologies and market trends. It's not surprising that such experiences can be transformative, right? After my experience with VR, I made a conscious effort to keep my eyes open and embrace new opportunities. Opportunities are everywhere; it's about being willing to see them.

A Personal Commitment

As a marketing and consulting professional, I have a deep passion for helping businesses succeed. In my free time, I enjoy offering my expertise to businesses for free. I believe that by providing an extra set of eyes, I can help them navigate their marketing and business strategies. My name is Marti Sanchez, and I am an MBA and the founder of a marketing and consulting agency in Spain. If you think I can assist your business or need another perspective, feel free to send me a direct message. You can also follow me for more insights and updates.

Thank you for reading!