How to Rebuild Your Facebook Advertising Strategy After an Account Suspension

After facing account suspension, regaining access to Facebook Ads can be challenging. However, it is entirely possible to run ads again with a new page and ad account, provided you adhere to Facebook's policies and build credibility over time. This article will guide you through the steps and provide valuable insights into running ads successfully after a suspension.

Can You Run Facebook Ads with a New Page and Account?

Yes, you can certainly run Facebook ads with a new page and account. However, it is essential to understand that this process requires an entirely new start and dedication to building credibility. After creating a new page and ad account, you will need to follow a structured approach to ensure your ads comply with Facebook's stringent policies and garner the trust of your audience.

Steps to Consider for Rebuilding Credibility

1. Fill Out Your Page Completely: Complete all sections of your Facebook page with professional branding. This includes your business information, profile photo, cover photo, and About section. A well-rounded page helps establish a strong online presence. 2. Create Engaging Content: Develop a content strategy that speaks directly to your target audience. Regularly post relevant, valuable content to keep your audience engaged and interested in your brand. Consistency is key in building a loyal following. 3. Engage with Early Followers: Actively engage with the followers who like or comment on your posts. Respond to questions, provide valuable insights, and build trust through authentic interactions. 4. Build Trust Gradually: Avoid immediately investing heavily in ads. Instead, focus on growing your audience naturally and building a strong, engaged community before launching a significant ad campaign. This gradual approach helps establish your brand's credibility.

Note: It's still possible to run ads on Facebook even if your personal ad account has been suspended. You can use an active Business Manager account or have someone else with a working account run ads on your behalf. Ensure that all ad content and policies comply with Facebook's guidelines to avoid further issues.

Understanding the Risks and Challenges

Creating a new Facebook page and ad account after a suspension does not guarantee success. Facebook closely monitors new accounts and has systems in place to detect potential misuse, especially if they are linked to previously disabled accounts.

Important Points to Consider

1. Policy Violations: If your original account was suspended due to policy violations, creating a new account may result in similar consequences. Facebook has robust systems to detect and prevent accounts associated with known violators.

2. Different Information: Use different payment methods, email addresses, and any other identifying information from your previous account. This can help reduce the likelihood of being flagged and potentially detected as a related account.

3. Appeal Process: Consider appealing the decision on your original account before creating a new one. Providing additional context or correcting any misunderstandings can sometimes lead to reinstatement.

4. Compliance: If you decide to create a new account, ensure full compliance with Facebook's advertising policies to avoid future issues.

5. Support: Reach out to Facebook support for guidance specific to your situation. They may offer insights or options you haven't considered.

In summary, while creating a new page and ad account may seem like a fresh start, proceed with caution and ensure compliance with Facebook's policies to minimize the risk of further account issues. Building credibility and engagement gradually is key to successfully running ads on Facebook.