How to Export Instagram Insights: Methods and Tools

As a digital marketer, understanding how your social media content performs is crucial. While Instagram Insights offer valuable data, exporting this information for further analysis or reporting can sometimes be a bit of a challenge. In this article, we'll explore the best methods to export Instagram Insights and highlight a user-friendly tool that simplifies this process.

Exporting Instagram Insights: Personal and Business Accounts

Instagram Insights are a powerful tool for understanding how your content is performing. However, the process of exporting this data can vary slightly depending on whether you are using a personal or a business account.

Business Accounts

If you have a business account, you can follow these steps to access and export Insights:

Open Instagram App: Ensure you are logged into your business account. Go to Profile: Tap on your profile icon in the bottom right corner. Access Insights: Tap on the three horizontal lines menu in the top right corner, then select View Insights. Export Data: Unfortunately, as of the last update, Instagram does not have a built-in feature to directly export insights as a file like CSV. You can take screenshots of the insights or manually record the data. Alternatively, you can use third-party analytics tools that integrate with Instagram, which may offer more advanced reporting and exporting features. Using Facebook’s Creator Studio: If you have linked your Instagram account to Facebook, you can use Facebook’s Creator Studio to access more detailed insights and download reports. This can be particularly useful for gaining deeper insights into your audience's behavior and content performance.

For the most accurate and updated methods, it's always a good idea to check Instagram’s Help Center or the latest updates within the app.

Excel-friendly Data with Facebook Business Suite

For those managing Facebook Business Accounts, the situation is somewhat different. If you have linked your Instagram account to your Facebook Business Suite, you can access more detailed insights and download reports using Facebook's Creator Studio. This tool provides a more structured way to export your data, making it easier to use in Excel or other spreadsheet tools.

Innovative Export Solution: Sotrender

However, it's not as straightforward with Instagram Insights. Luckily, Sotrender offers a solution to this problem. This tool allows you to export Instagram Insights directly into a PDF format, making it simple and quick to manage and share.

Using Sotrender to Export Instagram Insights

To export your Instagram Insights using Sotrender:

Go to the reporting section in the app. Create a new report. You can choose to generate a one-time report or set it to be generated automatically on a chosen day. Select the insights sections and data you want to include, such as reach, engagement, content data, etc. Choose the time period you want to generate your report for. Your report will be generated in just a few minutes in PDF format. You can send it immediately.

Moreover, Sotrender also allows you to export your Instagram ads data, making it a versatile tool for managing all your social media analytics in one place.

Try Sotrender’s reporting for free for 14 days.

Whether you are a savvy digital marketer or a social media enthusiast, understanding how to export Instagram Insights can greatly enhance your content strategy. By using tools like Sotrender, you can ensure that you have all the data you need to make informed decisions and optimize your social media presence.