How to Convert Your Personal Pinterest Account to a Business Account

Converting your personal Pinterest account into a Business account is a straightforward process that can significantly enhance your ability to market your business and engage with your audience. This article will guide you through the steps to transform your personal account into a business-enabled account.

Understanding Personal vs. Business Accounts

Before diving into the conversion process, it's important to understand the key differences between a personal and a business account:

A personal account is designed for personal use and allows you to save and share pins without business-specific tools. A business account offers expanded features such as business analytics, advanced board creation, and direct business promotion tools.

Steps to Convert Your Personal Account to a Business Account

The process of converting a personal Pinterest account into a business account is relatively simple and can be completed in just a few moments. Follow these steps to ensure a smooth transition:

Step 1: Log In to Your Pinterest Account

Begin by logging into your Pinterest account using your email address and password.

Step 2: Access Your Profile

Navigate to your profile by clicking on the profile picture in the top-right corner of the screen, which opens your profile page.

Step 3: Open the Menu and Select “Convert to Business” Option

Look for the three-dot menu icon located in the bottom-right corner of your profile cover image. Click this icon, and select “Convert to Business” from the drop-down menu.

Step 4: Provide Business Information

Once you have clicked on the “Convert to Business” option, you will be prompted to provide information about your business. You will need to fill in the following details:

Business Name: Enter the name of your business. Website URL: Provide the URL of your business website. Type of Business: Select the type of business you operate, such as retail, services, or a brand.

If you do not have a business at the moment, don't worry; you can add this information later.

Step 5: Specify Content Categories

You will then be asked to specify the kind of content you will be sharing on Pinterest. Common categories include:

Products Articles Other

Select the most relevant category for your business. Pinterest may request additional information based on your business type, so ensure you provide all necessary details.

Step 6: Review and Confirm

Once you have completed the information, review the business account terms and conditions to ensure you agree with them. Click the “Create Business Account” button to finalize the conversion.

Post-Conversion Features and Benefits

After successfully converting your personal account into a business account, you will gain access to numerous features and benefits. These include:

Business Analytics: Track the success of your pins and campaigns. Extended Board Creation: Create and manage more boards tailored to your business needs. Advanced Advertising Tools: Utilize detailed targeting options to reach your ideal audience.

Additional Tips for Successful Conversion

Ensure Accuracy: Double-check all the details you provide to avoid any delays or issues in the future. Stay Updated: Regularly check Pinterest for any new features or updates that might enhance your business strategy. Engage Actively: Use your new business account to actively engage with your audience and grow your brand on Pinterest.

Convert Your Personal Pinterest Account to a Business Account Today

To get started, simply log in to your Pinterest account and navigate to the Pinterest for Business section. Alternatively, go to your personal account settings, select the “Account and Information” tab, and you will see the “Convert to Business Account” option.

With a business account, you have the tools and features necessary to elevate your online presence and grow your brand on Pinterest.