How Much Should I Charge for Managing a Google Ads Account?

Managing a Google Ads account can be a complex task, and it's important to find the right balance between qualitative service and pricing. The general rule of thumb is to allocate approximately 30% of your ad spend to manage the account. This means a client with a $10,000 ad spend budget can anticipate paying around $3,000 for management, while a smaller business with a $3,000 budget can expect to pay $900. However, exceeding this 30% threshold usually requires a detailed examination of the manager's track record and expertise.

Factors Influencing Google Ads Management Costs

When considering the cost of hiring a Google Ads account manager, several factors come into play. Firstly, the experience of the manager is crucial. Experienced and battle-tested agencies tend to charge higher rates, but this doesn't always guarantee the best results. Freelancers can charge between $50 to $150 per hour, while monthly retainers can range from $300 to over $1,000. Some professionals may charge a percentage of your ad spend, typically between 10% to 20%, which ensures that their success is tied directly to yours.

Aligning Strategies with Business Goals

It's essential to find a manager who can align their strategies with your business goals. Effective management of your Google Ads can significantly enhance your ad performance and return on investment. For promoting affiliate products, the right strategies are crucial. Always question the manager's pricing, reason, and approach. Do they offer a setup fee, retainer fee, or work on a percentage basis of your ad spend? Ensure that their fee structure suits your budget and does not equal your entire ad spend budget.

Setting Up a Google Ads Management Plan

In terms of cost breakdowns, a common range is between 10% to 15% of the monthly ad spend. However, this can vary based on the level of service provided and the complexity of the campaign. A minimum setup fee is often charged to ensure that managers invest in understanding your specific needs before diving into the account. For instance, I charge a minimum setup fee of $1,000, which increases based on a percentage of your ad spend's budget.

Choosing the Right Manager

The cost of hiring someone to manage your Google Ads can vary widely depending on factors such as their experience, the complexity of your campaigns, and the level of service you require. Fees can range from a few hundred to a few thousand dollars per month. It's crucial to discuss your specific needs with potential managers to obtain an accurate quote. For instance, if you have a $2,000 ad spend budget, the manager should detail their fee structure and explain why their rates are what they are.

Additional Tips and Resources

If you're looking for more detailed guidance, consider checking out Fiverr for a variety of affordable services. Fiverr offers a diverse range of freelancers who can help with Google Ads management at more accessible rates. Ensure that you understand the specific fees and the value provided before making any commitments.