Google Ads Account Suspension: Steps to Resolve or Create a New One

Have you encountered a Google Ads account suspension due to circumventing systems policy? Don't worry; this article will guide you through the process of addressing the issue and either unsuspending your account or creating a new one.

Understanding the Suspension Reason

The first step in resolving your Google Ads account suspension is to understand the reason for the suspension. Google Ads typically sends an email containing detailed information about the violation. Carefully review this email and familiarize yourself with the Circumventing Systems Policy to pinpoint the specific actions that led to the suspension. This policy outlines various practices that are prohibited, including:

Misleading content Use of cloaking or redirecting users to different content Maintaining multiple accounts for the same business without authorization

Review Your Account and Campaigns

Once you have a clear understanding of the violation, it's time to review your account settings, ads, content, keywords, and landing pages. Look for any illegal practices that could have triggered the suspension:

Check your ad content for any misleading or cloaked information. Examine the redirects and ensure they show the intended content. Verify that all campaigns adhere to the Google Ads policies.

Rectify Violations

Make the necessary changes to your account, ads, and landing pages to comply with Google's policies. These changes might include:

Editing or removing problematic ads. Adjusting your website to align with advertising guidelines. Ensuring the honesty and transparency of your business practices.

Submit an Appeal

After making the required changes, submit an appeal through your Google Ads account as follows:

Navigate to the Account Issues section. Click on the Request Review or a similar option provided. Provide a clear and concise explanation of the changes you made and how they address the violations.

Wait for a Response

After submitting your appeal, patience is key as Google reviews your request. This process may take time, so remain consistent and wait for their response.

Creating a New Account

If your appeal is denied or you find it difficult to resolve the issues, creating a new account is an option. However, be cautious because Google often links multiple accounts to the same business or IP address, leading to new accounts being suspended as well. To create a new account:

Use a different email address to avoid direct association with the suspended account. Ensure that the new account complies with all Google policies from the start. Avoid using the same payment method associated with the suspended account.

Seek Help from Google Support

If you're unsure about why your account was suspended or how to resolve it, consider reaching out to Google Ads support for assistance. They can provide tailored guidance based on your specific situation.

Additional Tips

Documentation: Keep records of all communications with Google regarding your account and any changes made to ensure accountability and traceability. Compliance: Regularly review Google Ads policies to ensure ongoing compliance and avoid future suspensions.

By following these steps, you can effectively address the suspension and either unsuspend your current account or create a new one that adheres to Google's policies.