Getting Started with Xiaohongshu Promoted Ads: Your Comprehensive Guide

For brands considering promoting their products on Xiaohongshu, the key to success lies in understanding the platform's requirements, from account verification to content creation that resonates with users. This guide will provide you with a step-by-step approach to leveraging Xiaohongshu's promoted ads effectively.

Setting Up Your Brand Account on Xiaohongshu

Account Verification: An Absolute Must

Before you can start promoting your brand on Xiaohongshu, you need to ensure your brand has a verified official account. Verification is crucial because without it, your promotional content will not be integrated into the platform’s system. A verified account validates your brand’s authenticity, which in turn enhances the credibility of your content.

Moreover, having a verified account allows you to leverage the platform's full features and benefits. This includes better visibility, access to more advanced analytics, and the ability to engage directly with users and influencers. Without a verified account, your content may be flagged as spam or ignored entirely, leading to lower engagement rates and less effective marketing efforts.

Collaborating with Influencers for Effective Content

Working with Micro-Influencers or KOLs

Partnering with influencers is a powerful strategy in any digital marketing campaign, especially on platforms like Xiaohongshu. Smaller influencers (micro-influencers) are often more credible and relatable to their followers, making them effective messengers for promoting your brand. Kardashians or similar larger influencers (KOLs) can also amplify your message, helping to reach a broader audience.

The importance of influencer collaboration cannot be overstated. Influencers can help you create soft content that feels organic to the user. By working closely with them, you can ensure that your promotional efforts blend naturally with the user-generated content that powers Xiaohongshu’s platform. This approach not only enhances the visibility of your brand but also increases the likelihood of positive user engagement.

Declaring the Working Relationship

When collaborating with an influencer, it’s essential to be transparent about your working relationship. Influencers should either @mention your brand’s account in their posts or tag your brand within the post. This transparency helps maintain the platform’s standards and ensures that users can easily identify sponsored content, which is a requirement according to Xiaohongshu’s guidelines.

Optimizing Content for SEO on Xiaohongshu

Keyword Research and Integration

Keywords are vital in any digital marketing strategy, but their importance on Xiaohongshu cannot be underestimated. Optimizing your content with relevant keywords can significantly improve its visibility within search results. By conducting thorough keyword research, you can identify the phrases and terms that users are actively searching for. Incorporating these keywords into your content naturally and seamlessly will help boost your SEO rankings.

Pairing keyword-rich content with Xiaohongshu’s Single Sign-On (SSO) marketing can further enhance your marketing efforts. SSO marketing simplifies the process of logging into multiple platforms, making it easier for users to access your brand’s content. When combined with targeted keyword usage, this approach can drive more traffic to your brand’s page and improve your overall SEO performance.

Creating Organic-Looking Content

One of the most effective ways to promote your brand on Xiaohongshu is by creating content that mimics organic user-generated content. This strategy, often referred to as an “organic look,” involves crafting content that feels like it was created by the community rather than a commercial promotion. Soft selling techniques, such as showcasing benefits, inspiring stories, and user testimonials, can be highly effective in achieving this goal.

By merging your promotional content with the platform’s natural flow, you can achieve higher engagement rates and build brand credibility. This approach not only aligns with Xiaohongshu’s community guidelines but also enhances the user experience, leading to more positive outcomes for your brand.

Conclusion: Start Your Campaign with Expert Help

Successfully launching a promotion on Xiaohongshu requires careful planning and execution. By following the steps outlined in this guide, you can set your brand up for success. However, if you find the process overwhelming or would like additional support, consider reaching out to the OctoPlus Media team. Our experts can guide you through every step of the process, ensuring that your campaign is optimized for maximum impact.

Embarking on this journey with the right partners and strategies will not only help you reach your target audience but also establish a strong foundation for future marketing efforts on Xiaohongshu.

Key Points for Successful Xiaohongshu Promoted Ads

Verify your official brand account on Xiaohongshu Collaborate with micro-influencers or KOLs for soft-sell content Use relevant keywords to enhance SEO and visibility Create content that looks organic and resonates with the community Ensure transparency in influencer collaborations