Effective Social Media Management Strategies for Brands

Managing multiple social media sites and groups can be overwhelming, but with the right tools and strategies, you can thrive in the digital landscape. This article explores the best methods for managing your presence on various social media channels, including a review of the Position2 Brand Monitor and tips for efficient social media management.

Brand Monitoring with Position2

Brand management has become increasingly complex with the rise of social media. To help enterprises and agencies navigate this space, Position2 offers a range of editions, from a free Basic Edition to more comprehensive options. The Position2 Brand Monitor is a powerful tool designed to streamline and enhance your social media monitoring efforts.

Features of the Position2 Brand Monitor

Real-time Monitoring: Stay on top of conversations about your brand as they happen. Extensive Tracking: Monitor brands across various social media channels, including blogs, news discussion forums, video, and photo-sharing sites. Direct Engagement: Interact with your audience through Twitter, Facebook, and LinkedIn directly from a centralized platform. Summaries and Reports: Receive daily and weekly summaries of conversations, and filter out actionable, high-priority ones from the noise. Influencer Identification: Discover key influencers who are discussing your brand, products, or services. Detailed Analytics: Gain deep insights into your social media performance through detailed analytics and comprehensive reports.

Why Choose the Basic Edition?

For many, starting with the Basic Edition is a smart move before investing in a more advanced option. The free edition offers core functionalities that can help you understand how to better manage your social media presence. As you identify what works and what doesn’t, you can easily transition to a more feature-rich edition that meets your specific needs.

The Shift from Network Focus to People Focus

Managing multiple social media platforms can be overwhelming, and the constant flow of information can make it challenging to maintain a meaningful presence. To address this, we recommend adopting a people-focused approach. Rather than hopping from one network to another, focus on connecting with the most relevant contacts on the platforms where they are active.

Utilizing Social Contact Managers

To make this shift, you need a tool that can help you manage your social contacts effectively. For Facebook, LinkedIn, and Twitter, Flipboard is an excellent choice. It aggregates all the information related to yourself and your contacts, including posts, pictures, links, and videos. Although Flipboard does not currently support Quora, you can use Google Reader to track your contacts' blog posts.

Handling Notifications

Notifications can be overwhelming and add to the noise in your social media experience. To manage this, it's recommended to turn on notifications to track new followers and get an initial sense of the activity and volume on each platform. However, after a few weeks, you can filter these notifications and turn them off for a more focused experience. Instead of deleting them entirely, they can be sorted into a folder for review when needed.

Efficient Social Media Management

Mastering social media management requires effective planning and organization. Use a desktop management system like Hootsuite to streamline tasks across Twitter, Facebook, and LinkedIn. Utilize features like Twitter lists, Facebook friend lists, and Google circles to filter out posts that aren't relevant to you. A daily checklist can help keep you on track with your social media activities, ensuring you stay organized and focused.