Choosing the Right Hashtag for Maximum Engagement on TikTok

The importance of the right hashtag on TikTok can’t be overstated. A well-chosen hashtag can increase the visibility of your content, leading to more engagement and a larger audience. While hashtags like fyp (For You Page), viral, and trending are widely used, they may not be the best choice for every video. In this article, we'll explore the best hashtags to use on TikTok based on current trends and effective practices.

Current Top Hashtags on TikTok

As of my last knowledge update in August 2023, some of the most popular and frequently used hashtags on TikTok include:

fyp - For You Page viral - Indicates viral content trending - Content currently popular or part of a trending challenge duet - Created in response to or alongside another user’s video TikTokChallenge - Often associated with popular challenges in the community

To stay updated on the latest trending hashtags, regularly check the Discover page on TikTok, where popular and trending hashtags are frequently updated based on user engagement and current events.

My Bet on the Best Hashtag

While fyp has been a staple among creators, as noted by Jasleen, it may not always be the most effective. The term can sometimes feel meaningless and may not even be worth mentioning in your videos.

Honest Opinion: Choosing a Specific Hashtag

Using generic hashtags that everyone uses, like fyp or viral, can get you some initial likes, but these likes are often from users who don't care about the specific content of your video. This engagement may not translate into a meaningful follower base or a loyal audience.

Instead, you should choose hashtags that are specific to the content of your video. For example, if you're creating a video about basketball, use hashtags related to basketball. Similarly, if your video is about books, use hashtags relevant to books. This approach ensures that the people who find your video through your hashtags are genuinely interested in the type of content you create, leading to a more engaged and valuable audience for your account.

How to Find the Best Hashtag for Your Content

Define Your Audience

To start, understand who your target audience is. Are they interested in music, sports, or hobbies? Tailoring your hashtags to your audience can significantly improve the visibility and relevance of your content.

Explore Popular Accounts

Look at the hashtags used by popular accounts in your niche. This can give you ideas and inspiration for relevant hashtags to use. Observing what works for others can help you find effective hashtags for your content.

Know Your Competitors

Closely monitor the hashtags used by your competitors. See what works well for them and adapt your strategy accordingly. This can help you refine your approach and improve your own engagement.

The Most Popular Hashtags

Below are some of the most popular and widely used hashtags on TikTok:

TikTokChallenge - This hashtag is often associated with various challenges that circulate within the community. duet - Used for videos that are created in response to or alongside another user’s video. trending - Used for content that is currently popular or part of a trending challenge.

Using these hashtags can help your content reach a broader audience. However, always remember to choose hashtags that closely match the content of your video. This alignment ensures that your content is found by people genuinely interested in it, leading to more meaningful engagement.