How Talents Were Discovered and Recognized Before Instagram and TikTok

Before the advent of social media platforms like Instagram, TikTok, and Facebook, the recognition of talent was a far more deliberate and often fleeting process. Talents were known for their genuine skills and dedication, and the path to fame was a slow and often difficult journey.

The Golden Age of Talent Scouting

One could argue that true talents were far more prevalent and recognized in earlier times, thanks to a network of talent scouts and gatekeepers. These scouts were ubiquitous in various forms of the arts, including music, dance, and sports. From local piano recitals and dancing schools to baseball fields in small towns, talent scouts played a crucial role in identifying hidden gems and bringing them to the attention of the public.

IDing Talent in the Early Days

In the days before social media, the process of recognizing talent involved attending live concerts, watching performances, and engaging with the community. Charismatic bands like The Beatles and iconic figures like Ed Sullivan achieved tremendous acclaim through their live performances and original work. These forms of recognition were rooted in genuine talent, not mere notoriety.

Gatekeepers of the Past

Back then, institutions such as radio and television served as the primary gatekeepers of talent. They controlled the airwaves and influenced public opinion through live concerts, radio shows, and television broadcasts. Radio DJ's such as Ed Sullivan and television personalities like Johnny Carson and David Letterman were gatekeepers in their own right, significantly shaping the public's perception of talent.

The Role of Institutions

These institutions held considerable temporal power, acting as the guardians of what was considered to be the best in music, comedy, and entertainment. They controlled the narrative, deciding which artists became household names and which remained obscure. The power of these gatekeepers could make or break a career, and their influence was undeniable.

The Impact of Social Media

However, the emergence of social media platforms has significantly changed the landscape of talent discovery and recognition. Today, anyone with an internet connection can become a recognized talent, regardless of their actual skill level. Social media has transformed notoriety into a form of recognition, often at the expense of genuine talent.

Talent vs. Notoriety

On social media, the rise of individuals and their talents can be swift, but it is often short-lived. An algorithm can catapult someone to stardom overnight, but without the substance of genuine talent, this fame is likely to fade quickly. Social media platforms are not built for the cultivation of long-term, sustainable talent. In many cases, they are mere generators of temporary notoriety.

The Future of Talent Discovery

While social media has democratized the process of recognition, it has also led to the creation of a new class of individuals who rely on fame rather than talent. The former generation’s model, where talent scouts and gatekeepers identified and nurtured emerging talent, is far less common today. The current model often rewards those who can generate the most attention and engagement, regardless of their true skill level.

Evolution of the Industry

As we move forward, it is essential to recognize the importance of genuine talent in shaping a sustainable career. While social media can help individuals gain exposure quickly, it cannot replace the value of hard work, dedication, and true skill. Recognizing genuine talent will be crucial for long-term success in both artistic and personal fields.

In conclusion, while social media has revolutionized the way we discover and recognize talent, it is essential to strive for genuine skill and notoriety. The path to true stardom requires a combination of talent, hard work, and a touch of luck, as it always has.